When Traveling, Remember the Moscow Rule

While traveling in Paris many years ago, my American friends introduced me to the Moscow Rule. Not to be confused with the Moscow Rules, this rule has to do with shopping and souvenirs and is fairly simple. If you see something, buy it, because you may never see it again.

My friends told me that this rule originates from people standing in line in Moscow. If you lived in Moscow under Communist rule and saw people standing in line, you joined them, because whatever they were waiting for you most likely needed or would need and you may not have the opportunity to buy it another time.

Although I try to remember this rule when I travel, the times I forget are the times I regret. Like the time I didn’t buy the metal toy truck in Cape Town because I knew we’d see several more during our trip (we didn’t).

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Or when I didn’t buy a drum and then had to resort to the airport gift shop. Or when I passed up a pretty necklace at a price I saw quadrupled in future stores.

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Sometimes it’s easy to remember, like buying Lindt chocolates in Zurich, wool scarves with the family clan in Edinburgh, or maple syrup in Vermont. I find it more difficult to remember when I see something different. Is it something I truly want? Is the price a good one? Will I see it again?

Maple Syrup

To prevent those post traveling blues, remember the Moscow Rule: if you see something unique, something you’re unlikely to find online or anywhere else, snatch it up, because you may never see it again. Most likely, you won’t regret the purchase, and the memories it holds will bring smiles for a lifetime.

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